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The Italian sports-fashion brand FILA has recently opened doors to their first heritage flagship store in Mumbai. Sneaking its way into SoBo’s social and shopping district of Kala Ghoda, Fort; the store is a 1,400 sq. ft. destination for sneaker heads sports fashion enthusiasts.The Italian sports-fashion brand FILA has recently opened doors to their first heritage flagship store in Mumbai
The store reflects the colonial influenced architecture juxtaposed with oversized logo configured to reveal the store’s exteriors from afar. Also reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase a show-stopping and vibrant FILA Heritage Autumn/ Winter 2018 collection. Global campaign images are displayed around the store.
Talking about the store launch, MD of Cravatex Brands Ltd., Rohan Batra said, “We are happy to launch our store at one of the most iconic locations in the city. From our humble beginnings in Biella, Italy, FILA has amassed a heritage of over 100 years that integrates well with this venue. It distinctively complements the brand’s values and defines its personality. A first of many to come, we hope for this store to set the precedent as we continue to firmly dig our heels into the sports fashion segment in India.”
FILA celebrates the resurgence of the 90’s with two of their iconic classics – Disruptor and Mindblower and now with the most recent second edition of the Disruptor Premium Repeat for their AW’18 Heritage collection. On the other hand, they also jumped into a newer colour palette exploring unique hues such as dry grass, tibetan red, atlantic deep and hint of neon while retaining their hero creations – the setanta jacket and the BB Polo.
India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to 12 years. Launched in 2010, the multi-brand store offers a complete range of exciting products for kids including apparel, baby care, nursery, toys and school supplies.Internationally Toonz’s brands WowMom and Super Young are available in Nepal, Mauritius, GCC, Fiji and Papua New Guinea
Apart from its flagship kids wear brands – WowMom (0-3 years), Super Young (3-12 years) and Super Young Celebration (3-12 years), Toonz Retail showcases a wide variety of other brands as well. These include Luvlap, Avent, Chicco, Himalaya, Tiffi Toffey, Mothercare, Mitashi, Funskool and Mattel.
Through its stores Toonz targets parents who are value seekers yet appreciate latest trends and don’t want to compromise on quality. In the financial year 2016-17, the retailer clocked a turnover of Rs. 70 crore and is now aiming at Rs. 100 crore in the next two to three years.
In an exclusive interview with IMAGES Business of Fashion, Sharad Venkta, Managing Director & CEO, Toonz Retail India Pvt. Ltd, talks about the kids wear market in India, while focusing on the occasion wear segment within this market. Excerpts from the interview…
Is the hypothesis true that parents have started shopping much more regularly for their kids for specific occasions?
With increase in disposable income and the penetration of the Internet, customers do not need any specific occasion to buy products. Parents, especially young parents, are buying as per their requirements, whims and fancies. They buy outfits for every occasion for their children.
Is this phenomenon restricted to just affluent sections of the society?
Everybody wants to look good and everybody wants to follow trends. They take inspiration from their favourite celebrity, fashion designer or bloggers. People want to make sure that they are party ready 24×7. This phenomenon is not restricted to just affluent classes. Rise in the consumption of mobile phones, constant internet exposure and social media influx have played an important role in spreading this phenomenon to all classes in India. Consumers today buy products and then share feedback and photos on various social platforms.
Which are the occasions – other than the wedding and festive seasons – that drive fashion consumption in kidswear?
Today’s generation does not really need an occasion to dress up. This generation believes in celebrating every day of their life. Hence, each day is like an occasion for them. Something as basic as a get-together or a house warming party may be termed as an occasion and can trigger grounds for fashion consumption. In kids, other than festivals, weddings and family programmes, various fun events at schools is a major consumption driver for occasion wear. Parents want the right apparel for every event.
How much of the overall sales in percentage is generated during the wedding and festive seasons?
October to December is the peak period where in nearly 60 percent of business is generated. Party wear is extremely popular during this season. Also, like I said, parents like to buy different outfits for different occasions. A Raksha Bandhan dress will not be repeated on Diwali, and hence there has been an increase in the quantum of kids’ fashion consumption over the past decade.
What are the major influences on the fashion choices while buying occasion wear for kids?
The first and most important criteria that is considered by parents is the comfort of the outfit. Other factors like prices, fabrics, styles and colours play important roles in determining a sale as well. Parents do look up to Bollywood celebrities and fashion designers when it comes to shopping for their kids. Kids too are greatly influenced by celebrities and want to wear outfits like their favourite on-screen idol.
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The Italian sports-fashion brand FILA has recently opened doors to their first heritage flagship store in Mumbai. Sneaking its way into SoBo’s social and shopping district of Kala Ghoda, Fort; the store is a 1,400 sq. ft. destination for sneaker heads sports fashion enthusiasts.The Italian sports-fashion brand FILA has recently opened doors to their first heritage flagship store in Mumbai
The store reflects the colonial influenced architecture juxtaposed with oversized logo configured to reveal the store’s exteriors from afar. Also reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase a show-stopping and vibrant FILA Heritage Autumn/ Winter 2018 collection. Global campaign images are displayed around the store.
Talking about the store launch, MD of Cravatex Brands Ltd., Rohan Batra said, “We are happy to launch our store at one of the most iconic locations in the city. From our humble beginnings in Biella, Italy, FILA has amassed a heritage of over 100 years that integrates well with this venue. It distinctively complements the brand’s values and defines its personality. A first of many to come, we hope for this store to set the precedent as we continue to firmly dig our heels into the sports fashion segment in India.”
FILA celebrates the resurgence of the 90’s with two of their iconic classics – Disruptor and Mindblower and now with the most recent second edition of the Disruptor Premium Repeat for their AW’18 Heritage collection. On the other hand, they also jumped into a newer colour palette exploring unique hues such as dry grass, tibetan red, atlantic deep and hint of neon while retaining their hero creations – the setanta jacket and the BB Polo.
India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to 12 years. Launched in 2010, the multi-brand store offers a complete range of exciting products for kids including apparel, baby care, nursery, toys and school supplies.Internationally Toonz’s brands WowMom and Super Young are available in Nepal, Mauritius, GCC, Fiji and Papua New Guinea
Apart from its flagship kids wear brands – WowMom (0-3 years), Super Young (3-12 years) and Super Young Celebration (3-12 years), Toonz Retail showcases a wide variety of other brands as well. These include Luvlap, Avent, Chicco, Himalaya, Tiffi Toffey, Mothercare, Mitashi, Funskool and Mattel.
Through its stores Toonz targets parents who are value seekers yet appreciate latest trends and don’t want to compromise on quality. In the financial year 2016-17, the retailer clocked a turnover of Rs. 70 crore and is now aiming at Rs. 100 crore in the next two to three years.
In an exclusive interview with IMAGES Business of Fashion, Sharad Venkta, Managing Director & CEO, Toonz Retail India Pvt. Ltd, talks about the kids wear market in India, while focusing on the occasion wear segment within this market. Excerpts from the interview…
Is the hypothesis true that parents have started shopping much more regularly for their kids for specific occasions?
With increase in disposable income and the penetration of the Internet, customers do not need any specific occasion to buy products. Parents, especially young parents, are buying as per their requirements, whims and fancies. They buy outfits for every occasion for their children.
Is this phenomenon restricted to just affluent sections of the society?
Everybody wants to look good and everybody wants to follow trends. They take inspiration from their favourite celebrity, fashion designer or bloggers. People want to make sure that they are party ready 24×7. This phenomenon is not restricted to just affluent classes. Rise in the consumption of mobile phones, constant internet exposure and social media influx have played an important role in spreading this phenomenon to all classes in India. Consumers today buy products and then share feedback and photos on various social platforms.
Which are the occasions – other than the wedding and festive seasons – that drive fashion consumption in kidswear?
Today’s generation does not really need an occasion to dress up. This generation believes in celebrating every day of their life. Hence, each day is like an occasion for them. Something as basic as a get-together or a house warming party may be termed as an occasion and can trigger grounds for fashion consumption. In kids, other than festivals, weddings and family programmes, various fun events at schools is a major consumption driver for occasion wear. Parents want the right apparel for every event.
How much of the overall sales in percentage is generated during the wedding and festive seasons?
October to December is the peak period where in nearly 60 percent of business is generated. Party wear is extremely popular during this season. Also, like I said, parents like to buy different outfits for different occasions. A Raksha Bandhan dress will not be repeated on Diwali, and hence there has been an increase in the quantum of kids’ fashion consumption over the past decade.
What are the major influences on the fashion choices while buying occasion wear for kids?
The first and most important criteria that is considered by parents is the comfort of the outfit. Other factors like prices, fabrics, styles and colours play important roles in determining a sale as well. Parents do look up to Bollywood celebrities and fashion designers when it comes to shopping for their kids. Kids too are greatly influenced by celebrities and want to wear outfits like their favourite on-screen idol.
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